“Haunted” Hotel Renewal: Opportunities for U.S. Hotel Managers

The recent renewal of the Netflix series “Haunted” for a second season presents a unique opportunity for hotel managers in the United States. While the show focuses on paranormal experiences, it taps into a growing interest in supernatural tourism, which can be strategically leveraged to attract new clientele and boost revenue.

Capitalizing on Paranormal Tourism

Many hotels already possess intriguing histories or rumored paranormal activity. Hotel managers can actively promote these narratives to appeal to guests seeking unique and potentially “haunted” experiences. This could involve highlighting historical events associated with the property, sharing documented accounts of unusual occurrences, or even offering “ghost tour” packages.

Creating Themed Experiences

Beyond simply acknowledging a hotel’s haunted history, managers can craft immersive experiences around the theme. This could include:

Themed Rooms: Decorating rooms with vintage furnishings, antique artifacts, or elements related to specific ghost stories.
Paranormal Investigation Packages: Partnering with paranormal investigation groups to offer overnight stays that include ghost hunting equipment and guidance.
Storytelling Events: Hosting evenings where local historians or paranormal experts share chilling tales about the hotel and its surrounding area.

Safety and Responsible Marketing

It is crucial to approach supernatural tourism with sensitivity and responsibility. Transparency is key: clearly communicate the nature of the experience and avoid sensationalizing claims. Prioritize guest safety and ensure all activities are conducted in a respectful and ethical manner. Avoid exploiting tragic events or promoting disrespectful behavior towards any perceived spirits.

Leveraging Technology

Utilize modern technology to enhance the guest experience. Consider offering interactive ghost hunting apps, augmented reality experiences that overlay paranormal elements onto the hotel environment, or virtual reality tours of reportedly haunted areas.

Benefits for Hotel Revenue

By tapping into the fascination with the supernatural, hotels can differentiate themselves from the competition and attract a niche market. This can lead to increased occupancy rates, higher room rates, and increased revenue from themed packages and events.

In conclusion, the “Haunted” series renewal highlights the enduring appeal of the paranormal. By strategically incorporating this theme into their offerings, U.S. hotel managers can attract new guests and create memorable, revenue-generating experiences.

Source: hollywoodreporter.com