“Haunted Hotel” Renewed: Capitalizing on the Paranormal Tourism Boom
Netflix has officially renewed its hit series, “Haunted Hotel,” for a second season. This announcement presents a unique opportunity for U.S. hotel managers to tap into the growing trend of paranormal tourism and attract a new segment of guests.
Understanding the Paranormal Tourism Market
Paranormal tourism is a significant and expanding market. Travelers are increasingly seeking out unique experiences, and properties with reported paranormal activity are seeing a surge in bookings. The success of shows like “Haunted Hotel” only fuels this interest. Consider the potential for increased occupancy and revenue generation if your hotel has a history, real or imagined, that can be marketed effectively.
Leveraging the Trend for Your Hotel
Here are actionable steps hotel managers can take:
- Assess Your Property: Investigate your hotel’s history. Are there any local legends, ghost stories, or reported unusual occurrences? Gather information from staff and long-term residents.
- Develop a Marketing Strategy: If you have a compelling story, create marketing materials that highlight the “haunted” aspects of your property. This could include website content, social media campaigns, and press releases.
- Offer Themed Packages: Design special packages that cater to paranormal enthusiasts. These could include late-night ghost tours, séances, or overnight stays in “reportedly haunted” rooms.
- Partner with Local Experts: Collaborate with local paranormal investigators or historians to conduct tours or investigations at your hotel. This adds credibility and excitement to the experience.
- Ensure Guest Comfort and Safety: While embracing the paranormal, prioritize guest comfort and safety. Clearly communicate the nature of the experience and offer options for those who may feel uncomfortable.
Ethical Considerations
It is crucial to approach paranormal tourism ethically. Avoid fabricating stories or exaggerating experiences. Focus on authentic historical accounts and documented occurrences. Transparency and respect for the past are key to building trust with guests.
Conclusion
The renewal of “Haunted Hotel” underscores the growing popularity of paranormal tourism. By understanding this trend and implementing strategic marketing initiatives, U.S. hotel managers can capitalize on this unique opportunity to attract new guests, boost revenue, and create memorable experiences.
Source: variety.com
