Capitalize on Curiosity: Haunted Hotels in the US
As hotel managers, we’re always seeking innovative ways to attract guests and create unforgettable experiences. With Halloween approaching, consider the allure of properties steeped in history and, perhaps, a touch of the supernatural. America boasts a collection of hotels renowned for their alleged paranormal activity, presenting unique opportunities to boost occupancy and enhance guest engagement.
The Hotel del Coronado, California
Legend claims the spirit of Kate Morgan, who died mysteriously at the hotel in 1892, still roams the halls. Enhance the experience by offering historical tours, ghost-themed packages, or special events around Halloween. Focus on the hotel’s rich history and architectural significance, emphasizing its elegant charm and stunning beachfront location.
The Stanley Hotel, Colorado
This iconic hotel, the inspiration for Stephen King’s “The Shining,” is no stranger to ghostly tales. Capitalize on this fame by offering guided ghost tours, themed events, and partnerships with local paranormal investigators. Remember to maintain a balance between the spooky atmosphere and providing a comfortable, luxurious stay for your guests.
The Emily Morgan Hotel, Texas
Located near the Alamo, this hotel is rumored to be haunted by the spirits of former hospital patients. Market the hotel’s unique history and architectural features, while tastefully acknowledging its haunted reputation. Consider offering themed packages or collaborating with local ghost tour operators.
Hotel Monteleone, Louisiana
This historic New Orleans hotel is said to house numerous spirits. Highlight the hotel’s elegance, history, and prime location in the French Quarter. Offer cocktail-making classes focusing on classic New Orleans drinks and enhance the ambiance with live jazz music. Subtly acknowledge the hotel’s haunted reputation without overshadowing its other attractions.
Considerations for Hotel Managers
When marketing a hotel with a reputation for being haunted, it’s crucial to strike a balance between capitalizing on the intrigue and ensuring guest comfort. Transparency and responsible promotion are key. Focus on the hotel’s historical significance, architectural beauty, and luxurious amenities. Offering ghost tours or themed events can enhance the guest experience while respecting those who may not be interested in the supernatural.
By strategically leveraging these properties’ unique characteristics, hotel managers can attract a wider range of guests, create memorable experiences, and boost occupancy, especially during the Halloween season and beyond.
Source: independent.co.uk
