Marriott Finds: A New Hotel Series Focused on Guest Experience
Marriott International has launched “Marriott Finds,” a curated collection of independent and design-focused hotels within its portfolio. This series aims to offer guests unique and memorable travel experiences beyond the traditional hotel stay. For U.S. hotel managers, Marriott Finds presents an opportunity to glean valuable insights into evolving guest preferences and innovative approaches to hotel design and service.
Understanding the “Finds” Concept
Marriott Finds hotels are characterized by their distinctive design, local character, and commitment to providing immersive guest experiences. These properties often showcase unique architectural features, incorporate local art and culture into their decor, and offer personalized services tailored to individual guest needs. The series highlights hotels that prioritize creating a sense of discovery and connection for travelers.
Key Takeaways for Hotel Managers
Elevated Design: The emphasis on design within Marriott Finds underscores the growing importance of aesthetics in attracting and retaining guests. Consider incorporating design elements that reflect your hotel’s unique location and target audience. This could involve collaborating with local artists, updating furniture and fixtures, or reconfiguring spaces to create more inviting and functional environments.
Experiential Focus: Marriott Finds prioritizes creating memorable experiences for guests. Explore opportunities to offer unique activities, partnerships with local businesses, or personalized services that enhance the guest stay. This could involve offering curated tours, culinary experiences, or wellness programs that cater to specific interests.
Personalized Service: The commitment to personalized service within Marriott Finds highlights the importance of creating meaningful connections with guests. Empower your staff to anticipate guest needs, address concerns promptly, and create a welcoming and inclusive environment. Consider implementing training programs that focus on empathy, communication, and problem-solving skills.
Leveraging the “Finds” Model: While your property may not be part of the Marriott Finds collection, you can still adopt elements of its approach. By focusing on design, experiences, and personalized service, you can enhance your hotel’s appeal, attract a wider range of guests, and create a more memorable stay. Analyze the characteristics of the Finds hotels and identify strategies that can be adapted to your own property.
By paying attention to emerging trends like the Marriott Finds series, U.S. hotel managers can stay ahead of the curve and continue to provide exceptional guest experiences that drive loyalty and revenue.
Source: thepointsguy.com
